Ghada El Nikheli
Ghada has 20 years of telecom experience, with 10 years of them dedicated to developing and selling Mission Critical networks. Her primary role is to establish Ericsson as a pioneering market leader, driving growth opportunities and ensuring the company's competitive edge. She maintains close relationships with global clients, particularly in critical sectors like Public Safety and Defense, to understand their needs and shape Ericsson's product roadmap accordingly. Ghada also spearheads innovative Co-Creation projects with top clients, showcasing Ericsson's leadership. Additionally, she provides expert recommendations to clients across various forums, such as the TCCA, enhancing Ericsson's thought leadership.